The Viewfinder

Another day, another advert – another glass of bubbly promises poured down consumers’ throats. Yup, retail is a dirty word and buyers are covering their ears.

That’s because so many brands & agencies are so busy speaking that they’re not listening to what people want. Please don’t get me wrong. I’ve got nothing against advertising, or bubbly. My point is, we’ve got to start getting more personal. In this information age when we’re drowning in pools of data, physical stores have one clear advantage. As a business owner, when it comes to making personal connections, you already have an “in.” Namely, your store associates.

Sales associates aren’t just ambassadors living out a brand story – importantly, they can really hear and understand your customer as a friend would, connecting them to products or services that they’ll really love. If sales communications miss the mark, your sales associates can step in and translate the “average, generalized message” into the unique- enhancing how each customer experiences your store, and the brands within.

People are complex, each one has different life experience. But one fundamental human truth rules them all: Customers seek engaging experiences.

At the 2019 Unified Retail Conference sponsored by Mi9retail,  engagement was named as one of the 4 Es of retail (alongside “Emotion”, “Expertise” and “Exclusivity”). Each of these was emphasized as necessary in providing the caliber of customer experience that today’s shoppers expect.

A fantastic in-store experience can turn a happy customer into a brand advocate. These people can drive repeat business, attract new clients, and generally help a company to thrive.

That’s why organizations need fast, easy and non-stop visibility across all customer touchpoints. The right in-store data analysis system will provide essential insights, so that retailers can make more intuitively human decisions when strategizing, recruiting, training, scheduling and managing staff.

Why? Because the best possible customer experiences are crafted through that personal touch.

Only breakthroughs in personal customer engagement can redefine the world, (and word) of retail.  Begin yours here.

Vision sees the world as it can be, not just as what it is.

If you run a store, pop-up shop or shop-in-shop, you’re a creative spark. A business thinker. And we’d bet our bottom dollar you’ve got your own vision going on. A vision, for example, to increase your revenue, staff performance or customer conversation rate.

Sound about right? The good news is that you’re in a world of opportunities that are just waiting to be uncovered! That’s where we come in.

We want to share what brick-and-data can do for your business.

Vision (vision.gl) by Greenlight (green-light.com), is a new and simple system using cutting-edge technology to understand pre-purchase behaviour in a physical retail space. Business owners- this is where it gets interesting for you. You can increase your profits!

Visitor and staff behaviour give us insights, which are basically diamonds in the dust. You’ll get these gems in the form of easy-to-understand performance indicators delivered directly on your personalised dashboard.

Everyone in the retail industry wants to know if their goods are desired and whether their sales process is top-notch. With our visual sensors and smart analytical algorithm,that’s the least we can help you to do. Literally. Because Vision can do so much more!

Think of it this way. What if your physical space had the power to upgrade itself pro-actively, like an OS update, or a transformer? After a visually discreet, plug-and-play installation, you’ll get an in-depth understanding of everything that affects your in-store conversion rates:

• The impact of your visual merchandising
• Your peak demand times (when to send out more sales soldiers)
• Knowledge of staff’s customer service
• Knowledge of who’s most likely to buy (and who would waste your time)

Data like this will help you upgrade your in-store operations, without ruining the feng shui. We’ll creatively and strategically integrate the device into the store fixtures and furniture.

With Vision you can finally understand your ROMI, enabling you to make more informed decisions for your next campaign. It’s also uniquely useful for temporary events, like a campaign launch. (Using Vision for these applications would make you the smartest marketer. The smartketer, who wins at smartketing.)

You’ll have a better idea of how to improve customer service, increase conversion rates, and how to lower the friction factors leading to abandoning behaviour.

Vision is also the most innovative solution that differentiates between staff and customers, so you can now ascertain your staff’s customer care through data, rather than assumption.

Ronny Max from Behavioural Analytics 101 points out that the physical space is a chaotic, social and sensual space to do business, making it slightly…unpredictable. With In-Store Optimisation, however, we can effectively increase the ratio of visitors to people who take your desired action.

So, we see the physical world as it is. But we’re taking it to where it’s going. A data-backed, improved experience for all.

Schedule a FREE consultation at vision.gl today.